New Balance CM996 (Stussy x realmadHECTIC x Undefeated)

New Balance CM996 (Stussy x realmadHECTIC x Undefeated)

I won’t pull the ‘Yeah, I was wearing NBs before they got exposed’ card, but I played a role in the whole UK factory’s willingness to do collaborations. I went up to the New Balance headquarters with C-Law and Kahma, representing Crooked Tongues for the first collaboration we did with them back in 2004. It took a full presentation, a lot of meetings and discussions before we persuaded them to let us do the project. It was new to the brand and they were a little unsure on how it would be received. And, if we’re honest, we were probably nervous as well. But the shoes sold out instantly, leading to many more projects with Chris and the good people up at Flimby. I’ve got a couple of custom one-off pairs (think Nike iD, but using any offcuts of fabric in the factory room and limited to one-of-one) that I’m particularly pleased with.

I’m deviating from my blog post, but never mind. These are the CM996s that came out in January 2012. Another three-way co-lab from some of the top brands out there – and one of the nicest colour mixes I’ve seen. Blue and yellow certainly works for me.

New Balance CM996 (Stussy x realmadHECTIC x Undefeated)

New Balance CM996 (Stussy x realmadHECTIC x Undefeated)

The construction is good and they’re probably going to retain their value if you’re buying for investment purposes, but these were made to rock with denim in my opinion. If they’re sat on your shelves, you should crack them open as soon as the nice weather kicks back in.

New Balance CM996 (Stussy x realmadHECTIC x Undefeated)

New Balance CM996 (Stussy x realmadHECTIC x Undefeated)

New Balance CM996 (Stussy x realmadHECTIC x Undefeated)

Thank you chaps! Always a pleasure.

New Balance CM996 (Stussy x realmadHECTIC x Undefeated)

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