adidas DQM ZX 90

adidas DQM ZX 90

I worked on the adidas aZX Consortium project: I conducted several of the interviews for the film side of the project while I was still at U-Dox. The product range came out almost a year after completing the background graft and I picked up as many of the shoes as I could. DQM’s cycling-intended model was one of the most unique in the series.

One of a few pairs of shoes I own that look even better from the wearer’s point of view. Excellence from Dave Ortiz and the crew, yet again.

adidas DQM ZX 90

adidas DQM ZX 90

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