Tag Archives: consortium

adidas ZXZ KZK Waterproof (Obyo)

A good example of my stupidity: I bought these when they dropped, sold them – and then ended up re-purchasing them again at a vastly-inflated price. That’s just how I roll. Kazuki’s product design for the adidas Obyo series has been amazing. Not everything has been to my tastes, but that’s fine: I’d rather see […]

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adidas Crooked Tongues ZX 9000

The Crooked Tongues piece in the adidas aZX puzzle, Charlie and Gary did a cracking job with the colours and material specification on these ZX 9000s. They’re packed with loads of great details: carbon fibre heel strike, charcoal 3M panels and other cool elements. I’m not sure these got the attention they deserved when they […]

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adidas DQM ZX 90

I worked on the adidas aZX Consortium project: I conducted several of the interviews for the film side of the project while I was still at U-Dox. The product range came out almost a year after completing the background graft and I picked up as many of the shoes as I could. DQM’s cycling-intended model […]

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