Tag Archives: consortium

adidas ZXZ KZK Waterproof (Obyo)

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adidas ZXZ KZK Waterproof (Obyo)

A good example of my stupidity: I bought these when they dropped, sold them – and then ended up re-purchasing them again at a vastly-inflated price. That’s just how I roll.

Kazuki’s product design for the adidas Obyo series has been amazing. Not everything has been to my tastes, but that’s fine: I’d rather see a few things wander out of my comfort zone than a million colourways of the same old models. Where the KZK products really get my attention is the attention to detail and use of premium materials. Almost every item, whether that’s footwear or apparel, has clever construction and functional additions to clean shapes. I met and interviewed Kazuki in Tokyo for an adidas project back in 2008: language barriers didn’t stop us having an interesting conversation (even though an earthquake temporarily disrupted proceedings). He’s a quiet considered chap but actions speak louder than words.

And these ZXZs are no exception to the rule. Amazing brogue-quality leather on several panels is offset with Gore-Tex waterproofing and an unusual colour selection for what is effectively a running silhouette. Flipping an athletic shoe to almost dress shoe levels might have been done before, but it’s rarely looked this good.

I’d kill for another pair of US 8.5s to keep on ice.

adidas ZXZ KZK Waterproof (Obyo)

adidas ZXZ KZK Waterproof (Obyo)

adidas ZXZ KZK Waterproof (Obyo)

adidas Crooked Tongues ZX 9000

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adidas Crooked Tongues ZX 9000

The Crooked Tongues piece in the adidas aZX puzzle, Charlie and Gary did a cracking job with the colours and material specification on these ZX 9000s. They’re packed with loads of great details: carbon fibre heel strike, charcoal 3M panels and other cool elements. I’m not sure these got the attention they deserved when they dropped back in 2008.

adidas Crooked Tongues ZX 9000

adidas DQM ZX 90

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adidas DQM ZX 90

I worked on the adidas aZX Consortium project: I conducted several of the interviews for the film side of the project while I was still at U-Dox. The product range came out almost a year after completing the background graft and I picked up as many of the shoes as I could. DQM’s cycling-intended model was one of the most unique in the series.

One of a few pairs of shoes I own that look even better from the wearer’s point of view. Excellence from Dave Ortiz and the crew, yet again.

adidas DQM ZX 90

adidas DQM ZX 90